On the occasion of the first Opportunities for internationalisation meeting organised by Cajamar and El Mundo, César Valero, Deputy Director at METALESA, gave an interview along with directors from other companies of the Valencian Community. They contributed their outlook and experience on the keys, challenges and risks of internationalisation to a company.

international success - range of acoustic screens

Among other ideas, the experts commented that the circumstances may be more favourable or less so depending on the country in which you want to expand, and that the market and legal contexts should be studied in detail. César Valero stressed the importance of hiring people that enable the organisation to compete in a more demanding environment. He also pointed out that the company’s size is not the only determining factor in internationalisation, but did recognise that in sectors such as public works it is a great help to be more competitive.

The interview highlighted the progressive growth of METALESA in France and its countries of influence, which requires great strides in self-discipline to provide a quality service.

Other topics discussed were the importance of seeking expert advice on the target market, opening up to foreign partners and the financial muscle to undertake a process that may take time to produce results. Read the interesting interview about international success in full.